- Learn to say 'no' to the good so you can say 'yes' to the best. John C. Maxwell
The Danish Aesthetic
It’s true, Denmark doesn’t have the stop-you-in-your-tracks natural grandeur of its neighbours, but its landscapes are understated – pure and simple, often infused with an ethereal Nordic light. Such landscapes are reflected in the Danish design philosophy towards fashion, food, architecture, furniture and art. Simplicity of form and function come first, but not at the expense of beauty. And so you’ll find moments of quintessential Danish loveliness on a long sandy beach, beside a lake, admiring a Renaissance castle, on the bike lanes of Bornholm, or in a candlelit cafe that has perfected the art of hygge.
Happiness & Hygge
It’s heart-warming to know there’s still a country where the term ‘fairy tale’ can be used freely – from its most enduring literary legacy to its fine textbook castles. In a nutshell, Denmark gets it right: old-fashioned charm embraces the most avowedly forward-looking design and social developments, and wins it a regular chart-topping place on lists of both the most liveable and the happiest nations on earth. You won’t have to search hard to find some much-prized hygge, an untranslatable and uniquely Danish trait that has a profound influence on the locals’ inestimable happiness. Hygge is social nirvana in Denmark: a sense of cosiness, camaraderie and contentment.
Quality of Life
While many countries are noticeable for the ever-increasing gap between the ‘haves’ and ‘have-nots’, Denmark seems to be populated by the ‘have enoughs’, and the obviously rich and obviously poor are few and far between. This egalitarian spirit allows the best of the arts, architecture, eating and entertainment to be within easy reach of all. Indeed, the best catchword for Denmark might well be ‘inclusive’ – everyone is welcome and everyone is catered to, be they young, old, gay, straight, male, female, and whether they travel with kids, pets or bikes in tow, or with a mobility issue or handicap. Cities are compact and user-friendly, infrastructure is clean and modern, and travel is a breeze.