• The real voyage of discovery consists not in seeking new lands but seeing with new eyes. Marcel Proust

Visit Alba International White Truffle Fair



Truffles are a top Italian fall culinary item and are celebrated with truffle fairs and festivals in central and northern Italy. Going to a truffle fair is a must for foodies visiting Italy.

Truffles are found primarily in the regions of Piedmont, Molise, Tuscany, Umbria, Emilia Romagna, and Le Marche. During October and November there are many white truffle fairs held in these regions and fall dishes made with the white truffle are plentiful in this part of Italy.

Alba White Truffle fair and market, one of the best in Italy, takes place on weekends from early October through mid-November. Besides the truffle market and fair, there is lots of entertainment. Events start with a night of concerts and gastronomic stands and end with the truffle world auction and a white truffle walk for tourists. There's even a donkey race.

One of the best ways to experience the truffle festival is to go to the Palatartufo pavilion in the town center. It hosts a truffle market and an exhibition of food and wine from the Piedmont region called AlbaQualità.

Once inside, a range of truffle-related vendors sells everything from truffle cheese to truffle oil. There are whole white truffles of all sizes on sale for those with the means to purchase them and the urgency to consume them, and wine can be sampled along the way. In fact, visitors are given a special wine glass holder to wear around their necks—a perfect way to keep the hands free for sampling and shopping.