- The best way to find out if you can trust somebody is to trust them. Ernest Hemingway
Start a Blog
Get More Clients to Your Existing Business
Static websites don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of good leads from all around the world.
When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field. If they want more help than a blog post can offer, then they’re likely to be interested in hiring your business.
Become a Better Writer
The only way to become a better writer is to write – pages and pages, day after day.
Of course, that’s exactly what an active blogger spends his or her time doing. The more you blog, the more you write – and the better writer you become.
Become a Published Author
The publishing business isn’t what it used to be and publishers are less likely than ever before to take a chance on an unknown author.
They would much rather give a contract to an author with a built-in audience of readers – and that’s where having a blog comes in. So keeping a blog isn’t just a good way to become a better writer, it may be your fastest path to becoming a published writer.
Learn More About a Group of People
Bloggers spend most of their time sharing their ideas and insights with their readers. But if you listen, you’ll find that your readers share a lot with you too.
I learn a lot about the readers on Income Diary from your comments, your tweets, and your posts on the forums. That information helps me to know what type of posts to write and I know that it also helps Michael determine what products to develop that will help his readers the most.
Knowing about your audience is invaluable (this is why companies spend so much time and money testing out their products in focus groups). As a blogger, achieving this type of insight is a natural byproduct of your day-to-day routine.
Establish Yourself as an Expert in Your Field
Anybody can start a blog on any subject they like. So you don’t get a lot of respect just for saying, “I have a website about that.”
But over time, as you write more posts and share more of your expertise, you’re website will change from ‘just another blog’ into a powerful demonstration of your knowledge in a field. When somebody visits your site and sees the insights you’ve shared on a subject, along with the community of people who respect and seek that insight, it will be clear that you’re genuinely an expert in the field.
Being an expert is a good thing. You may get consideration for careers, awards, or consulting opportunities.