• The creed of a true saint is to make the best of life, and to make the most of it. Edwin Hubbel Chapin

Eat Caviar



The salmon roe on your sushi is not caviar!

Caviar was originally harvested by Russian and Persian fishermen in the Caspian Sea. The term refers to unfertilized salt-cured fish eggs from different species of sturgeon, including Ossetra, Sevruga and Beluga. Just about all 26 species of sturgeon have been used for caviar. Caviar is judged on its color, flavor, texture and maturity

The finest, most expensive caviars are older, larger eggs that are lighter in color

Lower quality caviar is younger, with a less intensely fishy flavor, and darker in color. It’s a good thing, too, for caviar newbies, who are more likely to start on the cheaper, milder stuff.

Caviar lasts more than a day

Because it’s technically cured fish, caviar has a decent shelf-life, even after it’s opened. Store it in the coldest part of your refrigerator, as close to the freezer as possible, and it should stay fresh for about a month.

Caviar is like wine

Caviar junkies and VIPs will seek out reserve caviar, the rarest and most expensive of all caviars. In the Middle Ages, many countries had laws that required the finest caviar to be reserved for the monarchy. Reserve caviar would have been that caviar.

Caviar is like Prozac

Historically, caviar was prescribed to alleviate depression. Hey, wouldn’t you feel better if someone gave you caviar? It’s not as fishy as it sounds: recent studies show that high doses of omega-3 fatty acids – caviar is rich in omega-3s – may alleviate symptoms of depression and bipolar disorder.

Caviar is like Viagra

It was also prescribed for impotence. Hey, now.

Caviar is audible

When Petrossian hires a new caviar grader, they make sure the person has a musical ear. When fish eggs rub against each other, the friction can be heard. The sound of good caviar when it’s packed is distinctly recognizable as something similar to a cat’s purr.

Caviar can be sustainable

Several of the 26 species of sturgeon are now considered endangered, but all of them have been severely overfished, according to Monterey Bay Aquarium Seafood Watch. The go-to source for sustainable fish alternatives recommends opting for U.S.-farmed white sturgeon and paddlefish roe.

Beluga is still on the menu

Beluga caviar has been illegal in the U.S. since 2005 due to its status as an endangered species. Petrossian had taken it off its retail website, but decided to add it back on with an explanation of why it was not available, both to educate people and offer them a good alternative.

The most expensive caviar on record is from a 100-year-old fish

Almas caviar, from the eggs of 60 to 100-year-old Iranian beluga sturgeon, clocked in at roughly $35,000 per kilo ($1,000/oz.). Can you imagine killing a fish older than your grandma for its eggs? Blini ain’t the be-all-and-end-all The traditional round puffy pancakes are perfect to top with crème fraîche and caviar. But early Russians preferred their roe on a baked potato. Nowadays, caviar makes appearances on everything from pizza to burgers.


Success stories

Susan Zhou

Jun 15 at 04:00 am
Umm....really can't remember when was my first try but I think before 8 years old. Caviar is sooooooo good and I think life will be wonderful if I can eat it everyday but it's impossible.

Christine Kangah

Oct 08 at 11:16 am
Just tasted

Ashley Moss

Jun 20 at 22:35 pm
Sampled some in 2015

Diana Vasquez

May 08 at 07:36 am
Love it

Siru Wallin

Nov 03 at 01:29 am
Si many times.

Veronique Huntjens

Sep 17 at 19:01 pm

Laura McDermott

Jul 31 at 22:39 pm

Bach Van

Jul 31 at 08:27 am

Anina van de Wall

Feb 14 at 11:35 am
on sushi

Emilija Ilić

Jan 20 at 10:39 am
so so

Sadhbh Sutton

Jan 12 at 08:15 am

Nirlisha Pillay

Jan 12 at 01:44 am
New years day sushi lunch with salmon rolls and caviar on top of a dollop of mayonnaise