- Do right. Do your best. Treat others as you want to be treated. Lou Holtz
Drink Wine in Italy
Italia is one of the oldest wine-producing regions in the world. Italian wines are known for their broad variety.
Why drink Italian wine?
Good for the planet.
Industrial agricultural practices are killing the soil on Earth. Soil is the thin layer or organic matter that rests on top of thousands of layers of rock and mineral material. Growing grapes naturally without chemical fertilizers, herbicides or other chemical treatments enhances the vitality of the soil and the vitality of the planet.
Skip the headache.
Drinking wine that has been made with grapes grown naturally, that is free of additives, and is low in sulphites is better for your body. A 2014 Gallup poll says that 45% of Americans seek organic food. Join the crowd. (Most organic/biodynamic Italian wines aren't labeled as such. I've discovered them one by one and put them on my database.)
Funky native grape varieties
Tired of the usual Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc? Italian native varieties will challenge your palate and your pronunciation and undoubtedly increase your sex appeal. People will be amazed when you start talking Schioppettino, Zibibbo, Nerello Mascalese, Cortese, Ribolla Gialla, etc.
Become a terroirist
Terroir is the untranslatable French term that expresses the notion that real wine is connected to the place it comes from and the people who make it. Once you've tasted the unmistakable crispness of fossilized shells in the whites of Friuli-Venezia Giulia wines or the minerality of wines from the Etna volcano in Sicily, you won't forget it. You will start to crave wines that express terroir because it's like meeting all different kinds of people. Life gets more fun and interesting.
Travel (vicariously and actually)
Getting into terroir will will take you off the beaten path of Florence, Rome, Venice and the Cinque Terre. You will learn that Italy has twenty regions and a wild diversity of terrain whether you discover them by uncorking a bottle at home or visiting in person.