- Learn to say 'no' to the good so you can say 'yes' to the best. John C. Maxwell
Develop a Marketing Curriculum
Put together an intensive training curriculum on practical marketing for startups.
What is Marketing? It's a management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.